Pet Supplies Market In US 2014: Pharmaceuticals And Healthcare Industry

MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Pet Supplies Market" US - 2014: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products And Competitive Landscape Market Research Report

Pet supply sales are expected to grow steadily in the coming years. To boost sales and stave off competition from private label and nontraditional marketers, companies must combat concerns regarding product safety, improve pet owner engagement, harness the power of the Millennial mom, and develop lifestyle products that resonate with pet owners.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
A $12 billion market in 2014
Figure 1: Total US sales and fan chart forecast of pet supplies at current prices, 2009-19
Litter/deodorant accounts for the largest share of pet supply market sales
Figure 2: Total US retail sales of pet supplies, by segment, 2014
Market factors
Age of pet owner influences pet ownership and time spent with pet
Families are key pet owner demographic; opportunity exists among childless households
Figure 3: Number of households, by presence of children, 2008-13
The suppliers
Figure 4: Total share of MULO sales of pet supplies, by leading companies, 2014
The consumer
Pet ownership requires time investment from consumers
Figure 5: Weekly activities, March 2014
Walmart most popular retailer for pet supplies
Pet supplies shoppers use a number of information resources
Figure 6: Most used information resource when purchasing a new type of pet supplies, March 2014
Durability is the most important factor in pet supplies purchases
Figure 7: Top factors considered important when purchasing pet supplies, March 2014
What we think

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Issues and Insights

Combating concerns regarding product safety
The issues
The implications
Improving pet owner engagement to drive sales
The issues
The implications
Harnessing the referral of the Millennial mom
The issues
The implications
Childless households where “fur babies” rule
The issues
The implications

Trend Application

Trend: The Big Issue
Trend: Prepare for the Worst
Trend: Play Ethic
Figure 8: PETCO cocreate advertisement, 2014

Market Size and Forecast

Key points
Pet supplies continue pattern of steady growth
Figure 9: Total US retail sales and forecast of pet supplies at current prices, 2009-19
Figure 10: Total US retail sales of pet supplies, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 11: Total US sales and fan chart forecast of pet supplies at current prices, 2009-19

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Market Drivers

Key points
Majority of American households own pets
Shifts in key age groups create market opportunities
Figure 12: Population, by age, 2009-19
Families are more likely to be pet owners; childless households offer opportunities
Figure 13: Number of households, by presence of own children, 2003-13
The influence of the Hispanic pet owner
Figure 14: Population, by Hispanic origin, 2009-19
Increased consumer confidence provides impetus for impulse purchases
Figure 15: Consumer Sentiment Index, January 2007-March 2014

Segment Performance

Key points
Market led by litter/deodorant sales
Sales of pet supplies, by segment
Figure 16: Total US retail sales of pet supplies, by segment, at current prices, 2012 and 2014

Segment Performance – Litter and Deodorant

Key points
Litter and deodorant benefit from strong replenishment cycles
Sales and forecast of litter and deodorant
Figure 17: Total US retail sales of litter and deodorant, at current prices, 2009-19

Segment Performance – Dog/Cat Supplies

Key points
Dog/cat supplies attracts new marketers
Sales and forecast of dog/cat supplies
Figure 18: Total US retail sales of dog/cat supplies, at current prices, 2009-19

Segment Performance – Rawhide Dog Chews

Key points
Growing demand for premium and locally sourced rawhides
Sales and forecast of rawhide dog chews
Figure 19: Total US retail sales of rawhide dog chews, at current prices, 2009-19

Segment Performance – Non-dog/cat Supplies

Key points
Stagnant sales reflects low incidence of “other” pet ownership
Sales and forecast of non-dog/cat supplies
Figure 20: Total US retail sales of non-dog/cat supplies, at current prices, 2009-19


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